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Chia Pets are American styled terracotta figurines used to sprout chia, where the chia sprouts grow within a couple of weeks to resemble the animal's fur or hair. Moistened seeds of chia are applied to the grooved terra cotta figurine body.

Marketed by Joe Pedott and produced by San Francisco, California-based company Joseph Enterprises Inc., the first Chia Pet, Chia Guy was created on September 8, 1977. A trademark registration was filed on Monday, October 17, 1977. Pedott first learned about Chia Pets when he attended a housewares show in Chicago in 1977. Chia Pets achieved popularity in the 1980s following the 1982 release of a ram, the first widely marketed Chia Pet. The catchphrase sung in the TV commercial as the plant grows in time lapse is "Ch-ch-ch-chia!". This catchphrase originated at an agency brainstorming meeting, where one of the individuals present pretended to stutter the product name. As of 2007, approximately 500, 000 Chia Pets were sold annually, and they are sold only during the holiday season. Originally made in Mexico, Chia Pets are now produced in China.

A range of generic animals has been produced, including a turtle, pig, puppy, kitten, frog, and hippopotamus.Cartoon characters have also been licensed, including Garfield, Scooby-Doo, Looney Tunes, Shrek, The Simpsons, and SpongeBob. Additionally, there are Chia Pets depicting real people, including Barack Obama.

Joseph Enterprises also sells replacement seeds for Chia products and also sells chia seeds in bulk as a nutritional supplement.

Release timeline

  • 1982 Wave 1—First widely marketed Chia Pet (later called Chia Ram) introduced.
  • 1984 Wave 2—Chia Bull, Chia Puppy, Chia Kitten, Chia Teddy Bear and Chia Tree introduced.
  • 1985 or 1986 Chia Teddy Bear discontinued.
  • 1993 Wave 3—Chia Bunny, Chia Turtle, and Chia Herb Garden introduced.
  • 1995 Wave 4—Chia Pig, Chia Frog, Chia Hippo, and original Chia Head (later called Chia Guy) introduced. Chia Ram and Chia Bull discontinued.
  • 1996 Wave 5—Chia Elephant, Chia Kid, Chia Professor, Chia Clown and Chia Terra Cotta Herb Garden introduced. Chia Guy sold. Chia Herb Garden discontinued.
  • 1998 Wave 6—Chia Cow and Chia Lion Cub introduced.
  • 2000 Wave 7—Chia Dinosaur, Chia Elmer Fudd, Chia Taz, and Chia Tweety introduced. "Watch-Me-Grow Chia Cards" included. Chia Mr. T issued briefly for TV Land promotion.
  • 2002 Wave 8—Chia Scooby-Doo, Chia Shaggy, and Chia Homer introduced. "Watch-Me-Grow Chia Cards" discontinued.
  • 2003 Wave 9—Chia Bugs Bunny, Chia Daffy Duck, and Chia Bart introduced.
  • 2004 Wave 10—Chia Shrek, Chia Donkey, Chia Garfield, Chia Cat Grass Planter featuring Sylvester and Tweety, and Gourmet Chia Herb Garden introduced. Chia Terra Cotta Herb Garden discontinued.
  • 2006 Wave 11—Chia Alex and Chia Marty introduced, Chia Ram and Chia Bull reintroduced, Chia Teddy Bear reintroduced as Chia Bear, Chia Kid, Chia Clown and Chia Lion Cub retired, Chia Alarm Clock included with all Chia Pets, Chia Heads and Chia Tree, Cuddly Chia Puppy and Cuddly Chia Cub introduced.
  • 2007 Pack-ins expanded to include Mini Chia Cuddly and Chia Watch.
  • 2008 Wave 12—Chia Po, Chia Tree with Star Light, and Chia Cat Grass Planter featuring "snoozing kitty" introduced. Chia Ram, Chia Bull, Chia Turtle, Chia Bear, Chia Elmer Fudd, Chia Bugs Bunny, Chia Daffy Duck, Chia Tree, Cuddly Chia Puppy, and Cuddly Chia Cub discontinued. Pack-ins include Mini Chia Cuddly and Chia Playing Cards.
  • 2009 Wave 13—Chia SpongeBob, Chia Washington, Chia Lincoln, and Chia Liberty with Torch Light introduced. Chia Obama "Determined" added to normal production and selling season. Chia Turtle discontinued. Pack-in items in normal Chia Pets discontinued.
  • 2012 Wave 14—Chia Hello Kitty, Santa with Chia Tree, Snowman with Chia Tree, Chia Romney, Chia Gingrich, Chia Paul, and Chia Gnome introduced. Chia Cow, Chia Professor, Chia Washington, Chia Lincoln, and Chia Liberty with Torch Light discontinued. Chia Pet Coco Crisp given away in a Summer promotion prior to normal selling season.
  • 2013 Wave 15—Chia Willie, Chia Uncle Si, Chia Teenage Mutant Ninja Turtle, Chia Mickey Mouse, Chia Flower Garden, and Chia Chef's Garden introduced.Chia Washington and Chia Liberty with Torch Light reintroduced. Chia Dinosaur, Santa with Chia Tree, Snowman with Chia Tree and Chia Romney discontinued.
  • 2014 Wave 16—Chia Zombies and Chia Minnie Mouse introduced.

Chia Pets

All include seeds for three plantings and drip tray. All include "Watch-Me-Grow Chia Card" as of wave 7, excluding Ram and Bull, which were discontinued with wave 4, Chia Crocodile, which was introduced in wave 10, and Chia Bear, which was introduced with wave 11. Watch-Me-Grow Chia Cards discontinued with wave 8. All include a Chia Alarm Clock during wave 11 to celebrate the 25th Anniversary of the Chia Pet in 2006, in 2007 could include either the Chia Alarm Clock, Chia Watch, or Mini Chia Cuddly, and in 2008 could include either the Mini Chia Cuddly or a deck of Chia Playing Cards.

  • Chia Ram—Original Chia Pet (1982), discontinued with wave 4. Reintroduced in Wave 11 for the anniversary (2006), and discontinued again with wave 12.
  • Chia Bull—Wave 2 (1984), discontinued with wave 4. Reintroduced in Wave 11 for the anniversary (2006), and discontinued again with wave 12.
  • Chia Puppy—Wave 2 (1984).
  • Chia Kitten—Wave 2 (1984).
  • Chia Teddy Bear/Chia Bear—Wave 2 (1984) as Chia Teddy Bear, discontinued shortly after. Reintroduced in Wave 11 as just Chia Bear for the anniversary (2006), and discontinued again with wave 12.
  • Chia Bunny—Wave 3 (1993).
  • Chia Turtle—Wave 3 (1993), discontinued with wave 13.
  • Chia Pig—Wave 4 (1995).
  • Chia Frog—Wave 4 (1995).
  • Chia Hippo—Wave 4 (1995).
  • Chia Elephant—Wave 5 (1996).
  • Chia Cow—Wave 6 (1998), discontinued with wave 14.
  • Chia Dinosaur—Wave 7 (2000), discontinued with wave 15.
  • Chia Crocodile—Wave 10 (2004).

Chia Pet Cuddlies

A trademark registration was filed for Chia Pet Cuddlies on Thursday, June 29, 2006. Chia Pet Cuddlies are plush toys with soft fabric "Chia" fur bodies. They play the Ch-Ch-Ch-Chia jingle when a paw is pressed. The Chia Pet Cuddlies were only available during the anniversary period.

  • Cuddly Chia Puppy—Wave 11 (2006), discontinued with wave 12.
  • Cuddly Chia Cub—Wave 11 (2006), a bear cub, discontinued with wave 12.

Chia Heads

The Chia Head trademark registration was filed on Wednesday, June 7, 1995. All include seeds for three plantings and drip tray. Include Watch-Me-Grow Chia Card as of wave 7. Watch-Me-Grow Chia Cards discontinued as of wave 8. Chia Guy and Chia Professor include a Chia Alarm Clock during wave 11 to celebrate the 25th Anniversary of the Chia Pet in 2006, in 2007 could include either the Chia Alarm Clock, Chia Watch, or Mini Chia Cuddly, and in 2008 could include either the Mini Chia Cuddly or a deck of Chia Playing Cards.

  • Chia Guy—Original Chia Head, arrived in wave 4 (1995). Only currently produced Chia Head.
  • Chia Kid—Wave 5 (1996), discontinued with wave 11.
  • Chia Professor—Wave 5 (1996), discontinued with wave 14.
  • Chia Clown—Wave 5 (1996), discontinued with wave 11.
  • Chia Lion Cub—Wave 6 (1998), discontinued with wave 11.

Licensed/Famous Chia

All include seeds for three plantings and drip tray. Looney Tunes planters included Watch-Me-Grow Chia Card until cards were discontinued with wave 8. Called Licensed Chia originally, then Famous Chia as of wave 10 until 2011. Retitled Licensed Chia Pet as of wave 14. Most Licensed Chia Pets are sculpted as a Chia Head type of planter, with exceptions noted below.

Source: en.wikipedia.org

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